Ranked and compared — find the right service for your budget and timeline
Getting a dba/fictitious name registration involves navigating local, state, and sometimes federal requirements. A good filing service saves you time and helps you avoid costly mistakes. We evaluated five leading services on pricing, turnaround, customer support, and suitability for small businesses.
| Rank | Provider | Pricing | Turnaround | Support | Rating |
|---|---|---|---|---|---|
| #1 | Northwest Registered AgentTOP PICK | $39 + state fees | 1–2 weeks | Phone, email | 4.5/5 |
| #2 | IncfileRUNNER-UP | $0 + state fees | 1–3 weeks | Phone, email | 4.3/5 |
| #3 | LegalZoomBUDGET | Starting at $0 + state fees | 2–4 weeks | Phone, email, chat | 4.2/5 |
| #4 | Bizee (formerly Incfile)BUDGET | $0 + state fees | 2–3 weeks | Phone, email, chat | 4.1/5 |
| #5 | Rocket Lawyer | Free with membership ($39.99/mo) | 1–3 weeks | Phone, email, chat | 4/5 |
The license itself costs $25–$250 depending on your location. Filing services charge on top of this. Here's how the total stacks up:
Privacy-focused registered agent services with excellent customer support
Budget-friendly business formation with free registered agent for one year
Full-service legal document preparation with attorney review options
All-in-one business formation with compliance tracking and annual report filing
Subscription-based legal services with on-call attorney access
For dba/fictitious name registration, we recommend Northwest Registered Agent as the top overall choice. Their registered agent offering balances price, speed, and reliability. Budget pick: Incfile or Bizee ($0 + state fees). Premium pick: LegalZoom with attorney review. Privacy-first: Northwest Registered Agent.
Typical license cost: $25–$250 · Processing: 1-2 weeks · Renewal: 3-5 years
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Northwest Registered Agent is our top pick for dba/fictitious name registration based on privacy, support quality, and reliable processing. Incfile is a strong runner-up.
The license itself runs $25–$250. Add service fees of $0–$40 depending on provider. Total out-of-pocket: roughly $25–$450 including all fees.
Processing is typically 1-2 weeks. Filing services handle the paperwork portion in 1–2 weeks. Expedited processing is available from most providers for an additional fee.
Most applications are straightforward and don't require an attorney. However, for complex situations — multiple locations, regulated industries, or contested zoning — legal review is recommended. LegalZoom and Rocket Lawyer both include attorney access.